Well - its a #1 Box office Hit this weekend!
{quote]LOS ANGELES - Gay Austrian fashion devotee Bruno has landed the No. 1 spot at the weekend box office, though it's uncertain how much staying power he has.
Sacha Baron Cohen's "Bruno" started big on opening day Friday but had a huge drop the rest of the weekend, with the Universal Pictures mock documentary finishing with $30.4 million, according to studio estimates Sunday.
The movie took in nearly half of its weekend total — $14.4 million — on Friday, then tumbled with just $8.8 million Saturday and an estimated $7.2 million Sunday.
Revenues for hit movies typically go up on Saturday, so the nosedive for "Bruno" could be a sign that it lacks the shelf life that made Baron Cohen's "Borat" a $100 million smash.
"It is unusual for a film to drop on Saturday. Normally, you expect the film at least to be even on Saturday or above compared to Friday, because Saturday is the biggest moviegoing day of the weekend," said Paul Dergarabedian, box-office analyst for Hollywood.com. "It's going to be interesting to see how it does over the long run."
"Bruno," which features Baron Cohen as a wannabe going to extremes to achieve celebrity, finished ahead of 20th Century Fox's "Ice Age: Dawn of the Dinosaurs," which took second with $28.5 million. The "Ice Age" sequel raised its domestic total to $120.6 million. [/quote]
movies.yahoo.com/news/movies.ap.org/39br...ce-fame-with-304m-ap
